Kings of Madison Avenue: The Unofficial Guide to Mad Men. Jesse McLean. Toronto, Canada: ECW Press, 2009. 231 pp.
Pop-culture writer Jesse McLean apparently intends to be as versatile as possible in his guide Kings of Madison Avenue, the Unofficial Guide to Mad Men. Not only does the book explain how the writers of the popular television show take cues from a diverse group that includes Sigmund Freud, Maya Angelou, Helen Gurley Brown, and others—and not only does he include capsulized histories of the Kennedy Administration, the second-wave feminist movement, and the Redskins’ presidential prediction record—but Kings also includes at the end a section on “how to party like a mad man.” [Read more...]