As John McCain seeks the presidential nod in the general election, his vice presidential pick clearly emphasizes his need to reach the conservative voter, the powerful political voting block that emerged from a coalition of splinter groups pulled together in the 1950s by the writers of National Review magazine according to a recent study.

National Review is a political magazine that is known for its conservative perspective. In an article just released in the scholarly journal Mass Communication and Society, Susan Currie Sivek, assistant professor of mass communication and journalism at California State University, Fresno, credited National Review for its impeccable ability to strategically construct media frames that influenced Americans from three smaller subgroups to merge under the conservative banner. [Read more...]