Judy VanSlyke Turk is Director of the School of Mass Communications at Virginia Commonwealth University. Prior to joining VCU in March 2002, she was founding dean of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates. Previously, VanSlyke Turk was also dean of the College of Journalism and Mass Communications at the University of South Carolina, director of the journalism and mass communications program at Kent State University and a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University. Turk is a past president of AEJMC and is the current president of ASJMC, the Association of Schools of Journalism and Mass Communication.

How do you define mass communication?

I don’t think there is such a thing as mass communication anymore. Every communication is personal, segmented, targeted. It’s not a matter of reaching the masses with a message but in reaching large audiences via targeted, specialized messages. [Read more...]