From PaidContent: Two Become One – How Magazines Will Ape Their Apps

February 17, 2012 By Leave a Comment
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By  on PaidContent, Feb. 17 –

“In a reversal of today’s content publishing model, print magazines pretty soon could start looking a lot like their app equivalents.

“The next redesign of our titles will see them redesigned with our tablet versions in mind,” magazine publisher Future’s tablet editor-in-chief Mike Goldsmith told an industry forum this month.

As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.”

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Magazines’ Newsstand Slide Accelerates but Digital Circulation Shows Promise

February 8, 2012 By Leave a Comment
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By  on AdAge, February 7 –

Magazines’ paid circulation continues to slip, victim of a persistent undertow at newsstands that seems to be regaining strength.

Magazines’ average paid and verified circulation in the second half of 2011 fell 1% from the half a year earlier, according to the Audit Bureau of Circulations’ latest roundup of publishers’ circulation reports.

Subscriptions increased 0.7%, but that wasn’t enough to overcome a 10% drop in single-copy sales, according to the audit bureau’s figures.

Newsstand sales fell 9.2% in the first half of 2011, by comparison, 7.3% in the second half of 2010 and 5.6% in the first half of 2010.”

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New Yorker Editor: Print Edition Will Still Be Here in 20 Years

February 1, 2012 By Leave a Comment
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By:  on AdAge, Jan 31, 2012 – 

“New Yorker Editor David Remnick says his long-form publication continues to invest in web staff and digital-exclusive content. But he still sees the digital extensions as complementary to the core print product, not a replacement — at least not anytime soon.

Asked in an onstage interview at All Things D’s media conference whether he believes the New Yorker will still publish a print magazine 20 years from now, Mr. Remnick answered, ‘I do.’”

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