in Journalism and Mass Communication
By Lauren Rabaino on 10,000 Words, July 20 –
A new journalist reference guide on tools and applications that can be used for iPhone reporting has launched fromUC Berkeley’s Graduate School of Journalism.
Although the book is called a “mobile” reporting guide, it’s actually device-specific, focusing specifically on the iPhone. You can download the book to read as a PDF, or download it from the Apple iBook store.
Read the full post on 10,000 Words
Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more educated and higher-income than people who don’t own those devices, according to a survey by the Donald W. Reynolds Journalism Institute at the University of Missouri. And, happily for purveyors of print, they haven’t abandoned newspapers and newsmagazines in droves. For marketers looking at where to place their bets, smartphone and large media tablets (iPad) owners are more likely to be male while e-readers and small tablets skew female. People who own Apple and BlackBerry devices tend to be higher-educated and earn more than their Android-wielding counterparts.
By BEN BAJARIN on TIME, Feb. 21 –
“It may be difficult to imagine a world where human beings are even more connected than we are now. Yet the reality is that when it comes to connectivity, we’re barely scratching the surface in terms of where we’ll be in the future.
Many anticipate that this growth will be largely driven by mobile-connected devices like smart phones and tablets. To understand the scope of where we are heading with mobile computing, consider this data from a recent Cisco report:
- The number of mobile-connected devices will exceed the world’s population in 2012
- There will be over 10 billion mobile-connected devices in 2016
- Monthly global mobile-data traffic will surpass 10 exabytes per month in 2016
- Over 100 million smart-phone users will each consume more than 1 GB of data per month in 2012
- Global mobile-data traffic will increase eighteenfold between now and 2016
- Mobile-network connection speeds will increase ninefold by 2016
- Two-thirds of the world’s mobile data traffic will be video by 2016
By Jeff Sonderman on Poynter, Jan. 9, 2012 –
“One-third of tablet and smartphone owners in a Nielsen survey said they had downloaded a news app within the past 30 days, and 19 percent had paid for one. The chart below shows survey results for news and other categories.”
Image credit: Nielsen
The Newspaper Association of America posted a press release yesterday about the increase in mobile traffic to newspaper websites. The NAA had this to say in their release:
“Newspaper publishers increased page views to their mobile content by 65 percent on average in September compared to the same month one year ago, according to the Newspaper Association of America. Many newspapers reported triple-digit page view increases to their mobile sites and apps, demonstrating that newspaper content remains a leading choice for consumers across their multiplatform offerings.
“NAA’s analysis is based on traffic figures for more than 20 newspaper media companies – large and small, public and private – that supplied year-over-year internal measurements of mobile page view traffic and unique visitors from September 2010 and September 2011. Unique visitor count increases ranged as high as 200 percent, with an average increase of about 70 percent for the publishers reporting.
By Dave Gwozdz on AdAge, Nov. 29, 2011 –
“While many publishers are bringing content to the growing number of mobile users, others still struggle to adapt. Transitioning to the medium in haste, many cut corners, not fully understanding the nuances involved. In advertising, for example, long-form video with sound and automatic-play is effective for desktop users, but fails when delivered on mobile. With seconds to get a mobile user’s attention, intrusive noises and slower-loading video will turn users off.”
“A strategy tailored specifically to mobile is essential. Publishers need to ask themselves a few key questions before jumping in:
- Are we really committed to making mobile a revenue stream?
- What resources do we need to add to maintain it?
- Is there demand from our users — do we have page views on wireless devices?
- Is there demand from our advertisers to buy mobile media?”
NPR won an Online Journalism Award Saturday night for its outstanding use of emerging platforms. From Poynter.org
