Alicia Eler recently wrote on the RWW site that connected consumers prefer using websites and mobile websites to apps. She said:
“Welcome to the connected consumer. This person most likely has a tablet and smartphone, and is constantly connected to their friends via Facebook. Today, more than 60% of 25-34 year-olds (Gen-Y) own a smartphone. One in three online consumers will buy a tablet by 2014. That’s a lot to digest at once, right? A new survey from Zmagsinvestigates the connected consumer and their digital habits.
Only 4% of these consumers use branded apps. Eighty-seven percent prefer to use websites and mobile sites. This is good news for the so-called tablet commerce revolution (can a consumer movement be rightly called a “revolution”? I shudder), which suggests that tablet owners are using tablet-optimized websites like Amazon.com. But this connected consumer is not a Gen-Y. She is…wait for it…a 40-something-year-old woman.”
Although these statistics don’t refer to news website directly, 87% is a very high majority of consumers who prefer websites to apps.
Question: Do you think a higher percentage of news readers prefer sites to apps as well?