Mediacology: A Multicultural Approach to Media Literacy in the Twenty-First Century. Antonio López. New York, NY: Peter Lang Publishing, 2008. 178 pp.
To be media literate is to possess the tools and critical skills necessary to analyze and produce media content. The ability to deconstruct the production process and effects aspects of media is a survival skill not only for media educators, but also — and perhaps most important — for us all. According to the Journal of Media Literacy Education, learning to do this “helps individuals of all ages develop habits of inquiry and skills of expression needed to become critical thinkers, effective communicators and active citizens in a world where mass media, popular culture and digital technologies play an important role for individuals and society.”