The Newspaper Association of America posted a press release yesterday about the increase in mobile traffic to newspaper websites. The NAA had this to say in their release:
“Newspaper publishers increased page views to their mobile content by 65 percent on average in September compared to the same month one year ago, according to the Newspaper Association of America. Many newspapers reported triple-digit page view increases to their mobile sites and apps, demonstrating that newspaper content remains a leading choice for consumers across their multiplatform offerings.
“NAA’s analysis is based on traffic figures for more than 20 newspaper media companies – large and small, public and private – that supplied year-over-year internal measurements of mobile page view traffic and unique visitors from September 2010 and September 2011. Unique visitor count increases ranged as high as 200 percent, with an average increase of about 70 percent for the publishers reporting.