Winning with Words: The Origins and Impact of Political Framing. Brian Schaffner and Patrick Sellers, eds. New York, NY: Routledge, 2009. 200 pp.

With this book, political scientists Brian Schaffner and Patrick Sellers set out to bring some clarity to a set of issues that had troubled their own investigations into the nature of public opinion, public policy, and the role that message-framing might play in the process. They convened a conference of scholars at American University in 2007, and this unique little book is the result. In it, they and their contributors have managed to clarify some important distinctions between approaches to the study of elite framing strategy and practice, and those that are focused on understanding the factors that govern the impact of those frames on audiences, and on the policy process more generally.  [Read more...]