Mobile users aren’t abandoning print any faster than non-mobile users

Share
By Lucia Moses on AdWeek, June 20 – 

Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more educated and higher-income than people who don’t own those devices, according to a survey by the Donald W. Reynolds Journalism Institute at the University of Missouri. And, happily for purveyors of print, they haven’t abandoned newspapers and newsmagazines in droves. For marketers looking at where to place their bets, smartphone and large media tablets (iPad) owners are more likely to be male while e-readers and small tablets skew female. People who own Apple and BlackBerry devices tend to be higher-educated and earn more than their Android-wielding counterparts.

Read the full article on AdWeek

Flipboard CEO Says the Future of the Web Will Look More Like Print

Share

By Matthew Panzarino on TNW, Sept. 12, 2011 – Flipboard CEO Mike McCue is on stage at Techcrunch Disrupt conference right now and he is saying some interesting things about the future of the web and the iPad. “The web will feel a lot different in 5 years. It will feel a lot like print and be monetized differently than it is currently.” Update.

McCue also said, “I think that the iPad is a superior consumption device for content on the web. It is actually the perfect device for content on the web. We’re trying to create a new type of browsing experience that is right for the iPad.”

On The Daily and other products that offer media content directly on the iPad, McCue is optimistic. “I think that there will be an opportunity to create new kinds of content companies on the iPad.”

Read the full post on TNW

The push for paywalls mischaracterizes the nature of online newspaper readership

Share

As U.S. newspaper publishers increasingly talk of building paywalls around their online content to ward off free-riders cannibalizing their print product, new research suggests that such efforts may backfire because most local users of local newspaper sites already are paying customers—by paying for the print edition.

A study published in the latest issue of Journalism & Mass Communication Quarterly found that two-thirds of visitors to local newspaper websites are “hybrid” readers—that is, they regularly read the print edition (and most of them pay for it) as well as the online version—in contrast to the remaining one-third of “online-only” readers. [Read more...]

Bringing back the written word: 24 hours on the iPad

Share

By Robert Gutsche Jr. and David Schwartz

It seemed impossible.

How could we go 24 hours without touching our laptops? Could we use our smart phones only for making and answering calls? Could we really live off of an iPad for all we do?

Those were the goals, anyway – to see how much we could do over 24 hours without any other device. Just the iPad.

So, for two days last week, the two of us, both journalism educators, avid news-users and news men, attempted to use Apple’s iPad for all of our electronic communications needs.

It worked – kind of.

These, then, are the major points from our iPad experience, and our thoughts on what it could do for journalism and journalism education. [Read more...]

Teaching Journalism in a Digital World

Share

digital_personBy Stephen Lacy
Professor, Department of Communication and School of Journalism, Michigan State University

Digital distribution of information has created concerns about the future of news organizations. Observers have speculated on how the Internet has and will change journalism, with almost as many different conclusions as there are speculators. These concerns have caused journalism educators around the country to reevaluate how they teach journalism.

The Internet is a marvelous tool for the distribution of journalism and for allowing citizen participation in journalism. However, the Internet has had more impact on who participates in journalism than on the quality of journalism. When it comes to the opinion function of journalism, a well-constructed argument remains a well-constructed argument regardless of whether it appears as a blog or a column in a newspaper. In news, citizens continue to expect reporters to meet at least three goals: to provide a summary of important events, to translate complex issues into understandable intelligence, and to dig up and publish information that people in positions of power want to keep hidden. The essence of journalism is that journalists find, create and package information that people want and need. This remains true even in a three-screen, digital world.

If one accepts this proposition, then the role of journalism education is to help students learn how to create the journalism that accomplishes these three goals. To that end, here are some observations. [Read more...]

The Future of Local Journalism

Share

The migration of readers, viewers and advertisersBy Stephen Lacy
Professor, Department of Communication and School of Journalism, Michigan State University

Journalists face a crisis. The migration of readers, viewers and advertisers from newspaper and broadcast TV to the Web has combined with the current recession to eliminate jobs and raise concerns about the future of journalism itself. Many observers have addressed these concerns with conflicting conclusions. However, the importance of the discussion is not that someone will be right or wrong but that the conversation might help journalists better understand the trends, and, therefore, help them influence the ways they react to the trends.
Much of the disagreement in the discussions comes from a failure to address the particular type of markets being discussed. National journalism will be affected by the trends, but the number of news outlets addressing national issues insures that citizens will continue to receive national news from a diversity of outlets. Local news markets, however, have smaller consumer and advertising bases, and the news organizations in these markets confront a more uncertain future than do national news organizations.

The following predictions about the future of local journalism (coverage of communities, towns and cities) start with some observations about current conditions and then suggest what these mean for the future of local journalism. [Read more...]