From PRSA: As part of PRSA’s unveiling of industry guidelines for the ethical use of interns, we asked five recent public relations interns to blog about their experiences — good or bad — and offer ideas on how the profession can better prepare interns for the rigors of full-time employment. Read more.
PRSA Comments on 2011 Predictions
January 19, 2011 By Leave a Comment
From PRSA.org: PRSA had a letter to the editor of Advertising Age published in the Jan. 17, 2011, print and online editions of the publication, in response to a Jan.10 article on 2011 predictions for public relations, direct marketing and advertising agencies. Read more.
In Social-Media Age, is a Federal Law Needed to Shield Journalistic Sources?
January 19, 2011 By Leave a Comment
From PRSA.org: Twitter took a step in the right direction when it recently notified its account holders connected with the anti-secrecy group WikiLeaks that their Twitter information was being sought by a U.S. government entity, according to Mashable.com. [Read more...]
Dispelling Stereotypes of Public Relations
November 5, 2010 By Leave a Comment
From PRSA. by Steve Iseman
While Rob Walker’s analysis, in last weekend’s edition of The New York Times Magazine, of the potential benefits from negative publicity following the Gap’s recent logo misstep was a good read on a timely topic, he makes the same mistake that lots of folks seem to do: equating the function of publicity with the concept of public relations. Read full story.