Using Skype to Teach Live Reporting

Share

By Suzy Smith & Terry Heifetz, Ball State University

Social media has changed the way we interact within our communities. We use it to keep in touch with our families and friends, to connect with people who have common interests, to inform our social and professional groups about upcoming events or happenings, and even to share instant information about our feelings, our whereabouts and even share advice about places to go and things to do.

The news media has a long history with social media, although it is not obvious to most. From the early beginnings of the industry news has encouraged interaction between the audience and the news organization. Letters to the editor and phone call-in shows to the broadcast station are just two of the many ways that audiences in the past have played a part in interacting with the news. Technological advances have now made that interaction instantaneous. Discussion boards, twitter feeds, citizen journalism websites and Facebook groups, what we call social media, are among the many new outlets that provide audiences a way to take an active role in the news industry. [Read more...]

Social Media and Copy Editing

Share

By Yanick Rice Lamb, Howard University, Associate Professor/Sequence Coordinator, @yrlamb

Students use social media in their daily lives, but they don’t always think about using those skills as journalists. We are revamping how we teach Copy Editing to place a greater emphasis on Interactive Editing for newspapers, magazines and the Internet in print, on the Internet and on mobile devices. Social media is also a key part of the curriculum. However, we stress the importance of solid reporting, sound editing and high journalistic standards so that students don’t focus on speed, bells and whistles at the expense of quality.
[Read more...]

Enriching Public Relations Education through the Implementation of Social Media in the Classroom

Share

By Karen Freberg, The University of Tennessee

The public relations profession continues to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. The demands of the current economy and the ever-changing digital environment is challenging public relations practitioners and scholars to constantly evolve their research and practices in the discipline to meet the expectations of their stakeholders.

Having social media incorporated throughout the public relations courses will allow professors to feel more connected and up-to-date with their students. In the process, implementing social media in public relations classes will create a more dynamic, interactive, and forward-thinking learning environment for all parties. Also, understanding new technologies that focuses on how to communicate to various publics like social media does also creates a link to the theoretical foundations of thought (researchers or managers) to the those that are view public relations as a more applied field (practitioners or technicians). [Read more...]

Incorporating Social Media in the Classroom: A Few Examples and An Overview

Share

By Leslie-Jean Thornton, Arizona State University

I’ve seen so many benefits from using social media in my classes that I have no wish to teach without such tools, no matter the subject. They enhance my ability to teach skills in real-world situations while allowing the growth of community within and without the group.

Twitter is my current multi-tasking favorite device, but content-management systems (such as WordPress, Tumblr, Posterous and the like) are almost as versatile. In my classes, they’re backed by our use of individual services that include Flickr, YouTube, Vimeo, Google Docs, Delicious, Twitpic, Google and Yahoo maps, various RSS readers, Skype, and SEO/audience analyzers. I haven’t quite worked out the particulars yet, but I intend to use Foursquare (and its mash-up companion, Fourwhere) as both a model and tool in classes this fall. It plays on an interesting reward dynamic that appears to be growing in popularity in the marketplace. It’s worthy of study for that reason alone, but I’m thinking along craftier lines. Perhaps we’ll develop an in-class badge system… [Read more...]