By STUART ELLIOTT on The New York Times, June 11 –
A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize the way video viewership habits are measured — all the better to cash in on those new habits.
The consortium, which was formed in 2009 and is known as the Coalition for Innovative Media Measurement, or CIMM, on Tuesday is to present the results of the tests, conducted separately by two big media measurement firms, Arbitron and comScore.