Social Media in the Classroom

Successful Use of Various Social Media In A Class

July 3, 2010 By AEJMC Leave a Comment

By Ronald A. Yaros, University of Maryland

Summary Of A “Hybrid” Course Devoted to Technology and Social Media

This course, with 36 undergraduates, was one of twenty-five new interdisciplinary courses approved by my institution to address “new problems” facing society and to experiment with new teaching and learning strategies. The goals of the class are to use and evaluate various social media in the contexts of information production, sharing, consumption, teaching, and learning. Since the course is open to all majors, one of my goals as a journalism professor is to tap a diverse group of students to gain a better understanding of how digital information and social media are utilized in different disciplines. This “hybrid” course combines class meetings with the use of more than ten different social media tools during the 12-week semester. Some tools take the place of more traditional teaching methods such as papers and written exams. [Read more...]

Filed Under: Features Tagged With: AEJMC, Audioboo, Blackboard, Blogging, Facebook, Google, Picasa, Ronald A. Yaros, Social Media, Social Media in the Classroom, University of Maryland, Wimba, YouTube

Enriching Public Relations Education through the Implementation of Social Media in the Classroom

June 29, 2010 By AEJMC 1 Comment

By Karen Freberg, The University of Tennessee

The public relations profession continues to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. The demands of the current economy and the ever-changing digital environment is challenging public relations practitioners and scholars to constantly evolve their research and practices in the discipline to meet the expectations of their stakeholders.

Having social media incorporated throughout the public relations courses will allow professors to feel more connected and up-to-date with their students. In the process, implementing social media in public relations classes will create a more dynamic, interactive, and forward-thinking learning environment for all parties. Also, understanding new technologies that focuses on how to communicate to various publics like social media does also creates a link to the theoretical foundations of thought (researchers or managers) to the those that are view public relations as a more applied field (practitioners or technicians). [Read more...]

Filed Under: Features Tagged With: AEJMC, Facebook, Karen Freberg, Public Relations, Skype, Social Media, Social Media in the Classroom, Twitter, University of Tennessee

Widgets and Wikis for the Web 2.0 Journo

June 29, 2010 By AEJMC Leave a Comment

By Allissa Richardson, Morgan State University

On the first day of class, my students set up their “e-newsrooms.” The technology-shy students usually groan—then ask me what Facebook, Scribd, Twitter and WordPress have to do with being a journalist. I understand AEJMC begs this question too. Please allow me to share how my affinity for social media in the classroom began and evolved.

FACEBOOK’S SLIPPERY SLOPE

At some point in the Spring 2009 semester, I realized my students were not accessing Blackboard to fetch assignments or to view the assigned readings I had suggested in class. Students were coming to class unprepared and—even worse!—trying to pretend that they had done their homework. I began to think there must be a better way to reach them. [Read more...]

Filed Under: Features Tagged With: AEJMC, Allissa Richardson, Drop.io, Facebook, Flickr, Google, Morgan State University, SlideShare, Social Media, Social Media in the Classroom, Sribd, Twitter, Wordpress, YouTube, Zoho Quizzes

Incorporating Social Media in the Classroom: A Few Examples and An Overview

June 29, 2010 By AEJMC 1 Comment

By Leslie-Jean Thornton, Arizona State University

I’ve seen so many benefits from using social media in my classes that I have no wish to teach without such tools, no matter the subject. They enhance my ability to teach skills in real-world situations while allowing the growth of community within and without the group.

Twitter is my current multi-tasking favorite device, but content-management systems (such as WordPress, Tumblr, Posterous and the like) are almost as versatile. In my classes, they’re backed by our use of individual services that include Flickr, YouTube, Vimeo, Google Docs, Delicious, Twitpic, Google and Yahoo maps, various RSS readers, Skype, and SEO/audience analyzers. I haven’t quite worked out the particulars yet, but I intend to use Foursquare (and its mash-up companion, Fourwhere) as both a model and tool in classes this fall. It plays on an interesting reward dynamic that appears to be growing in popularity in the marketplace. It’s worthy of study for that reason alone, but I’m thinking along craftier lines. Perhaps we’ll develop an in-class badge system… [Read more...]

Filed Under: Features Tagged With: Arizona State University, Delicious, Flickr, Google, Leslie-Jean Thornton, Posterous, RSS, Skype, Social Media, Social Media in the Classroom, Tumblr, Twitter, Vimeo, Wordpress, YouTube

Teaching Research Methods with Social Media Tools

June 15, 2010 By AEJMC Leave a Comment

By Kelli Burns, University of South Florida

Today’s tech-savvy student generation is actively participating in social networking and other online communities, so most students not only understand how to use Web 2.0 teaching tools, they thrive in the environment when Web communication solutions are integrated in the classroom.—K. Driscoll, 2007, p. 10

Social media tools can enrich a research methods class by providing students with a way to collect data, share research, and monitor online conversations. At the beginning of the course, students create their own blogs using WordPress and then throughout the course, use the blogs to post reports, photos, videos, and podcasts. The five social media assignments that have been assigned in this course are described below. These assignments include (1) a social media monitoring project which asks students to monitor social media sites for conversations about a client; (2) an ethnography project where students collect data through photographs that are posted to a photo-sharing site; (3) an interview project where student create MP3s of their interviews and upload them to their blogs as podcasts; (4) a focus group blog project where students collect data on a blog over several days; and (5) a survey project requiring students to create a video and an online survey. [Read more...]

Filed Under: Features Tagged With: AEJMC, Blogging, Facebook, Flickr, Google, Kelli Burns, Myspace, Research, Social Media, Social Media in the Classroom, Twitter, University of South Florida, YouTube

Using Social Media to Develop Students’ Critical Thinking Skills

May 29, 2010 By AEJMC Leave a Comment

By Wanda Reyes, Sam Houston State University

I use YouTube and Facebook in Principles of Public Relations to help my students develop critical thinking skills. This course introduces students to theories and their applications in public relations. The main goal is to have students learn to analyze and critically evaluate ideas, arguments, and point of views related to the public relations practice.

Since public relations practitioners operate under a wide range of environmental influences, there are no cookie cutters in the public relations practice (Guth & March, 2005). Communication strategies or programs that may work in one situation, may not work in another. Hence, public relations practitioners must think critically before making decisions. To encourage my students to develop critical thinking skills so they can apply course content to public relations situations, I designed different assignments and exercises that use both traditional and social media. [Read more...]

Filed Under: Features Tagged With: AEJMC, Critical Thinking, Facebook, Public Relations, Sam Houston State University, Social Media, Social Media in the Classroom, Wanda Reyes, YouTube

How To Integrate Social Networks And Blogs Into Traditional Curriculums

May 29, 2010 By AEJMC 1 Comment

By Keith Quesenberry, Temple University

Introduction

Social Media is growing and changing the way we live, the way we do business and the way we connect. The latest numbers indicate that in December 2009 the social network Facebook surpassed 100 million active users in the U.S. and over 350 million worldwide (Smith, 2010). Blogs are, well, everywhere. The latest number I could find was in 2008 when the Blog Herald reported that there were roughly 200 million blogs (Helmond, 2008). Since then it seems people have given up counting. Even CEOs are blogging. Sun Microsystems CEO Blog gets 400,000 hits a month (Balwani, 2009). Bloggers are now legitimate media gaining access to and asking questions of the President at Whitehouse press conferences (Baker, 2009). And Facebook has become large enough and influential enough to draw fire from U.S Senators over its privacy settings (Patel, 2010).

Social media is here to stay and will only further infiltrate how we socialize, conduct business and learn. But how do we integrate emerging Web 2.0 technologies into an established, traditional university curriculum? [Read more...]

Filed Under: Features Tagged With: AEJMC, Blackboard, Blogging, Buddypress, Facebook, Keith Quesenberry, Ning, Social Media, Social Media in the Classroom, Social Networking, Temple University, Wordpress