Current iPad Magazine Readers Say They’ll Spend More Time with Content

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By Peter Kafka on All Things D, Nov. 21, 2011

“After an initial wave of excitement about iPad magazines, some publishers have dialed back their enthusiasm. But the readers who have actually downloaded them like them quite a bit.”

“So says a survey commissioned by a publishers’ trade group: It finds that two-thirds of people who read magazines on tablets and e-readers think they’ll be spending more time with digital issues over the next year. Many of them — 46 percent — are consuming more magazines — both in print and digital form — than they did before they got their hands on an iPad.* And 63 percent of them want more digital stuff to read.”

Read the full post on All Things D

Tablet owners read more news than they did previously

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A new study by the BBC and Starcom MediaVest showed that tablet users spend more time consuming news than did previously.

Jeff Sonderman from Poynter said,

The results overall are encouraging for publishers hoping that iPads and other emerging tablets will play an important role in their digital futures. Among the most interesting findings:

- 63 percent of people said tablets lead them to rely more on traditional news providers and less on news aggregators.

- Tablets enhance the appetite for news. Fifty-nine percent said they access national or local news more often since they got a tablet. Seventy-eight percent said they follow a larger volume of news stories, and a greater variety of topics than before.