Pew: How People Use Tablets & What it Means for the Future of News

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From the Pew Research Center’s Project for Excellence in Journalism, October 25, 2011 

Eighteen months after the introduction of the iPad, 11% of U.S. adults now own a tablet computer of some kind. About half (53%) get news on their tablet every day, and they read long articles as well as get headlines. But a majority says they would not be willing to pay for news content on these devices, according to the most detailed study to date of tablet users and how they interact with this new technology.

The study, conducted by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group, finds that the vast majority of tablet owners-fully 77%-use their tablet every day. They spend an average of about 90 minutes on them.

Consuming news (everything from the latest headlines to in-depth articles and commentary) ranks as one of the most popular activities on the tablet, about as popular as sending and receiving email (54% email daily on their tablet), and more popular than social networking (39%), gaming (30%), reading books (17%) or watching movies and videos (13%). The only activity that people said they were more likely to do on their tablet computer daily is browse the web generally (67%).

Read the full article and learn more about the study here

 

Newsonomics of Tablets

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From Nieman Journalism Lab: by Ken Doctor. Ready to trade up? That’s the new question now moving to the forefront of news publishers’ longer-range strategic planning, as the real tablet revolution seems to be upon us. Read more.