A Canadian media commentator, Mathew Ingram, gave his opinions in a post the other day on how online newspapers can make money without paywalls. His ideas are for papers to sell non-news products such as ebooks and online events. He also suggested that news organizations look at their platforms to bring in money. Ingram said news organizations could sell their application programming interface (API) to companies who could build on them, similar to what The Guardian does.
Although the Wall Street Journal, Financial Times and the The Economist are using paywalls effectively, he said that not everyone can duplicate what their doing because those publications have highly targeted markets. As for the New York Times’ paywall, Ingram said the NYT is a leading brand for national and international news and other publications would have a hard time modeling their success. Ingram also has a pessimistic view on the continued growth of NYT online subscribers.