From The New York Times: CES Tradeshow starts in Las Vegas Jan. 6. Show will feature new ways to display content. Read more.
NYT: Screenvision to Revamp Preshow Ads at Cinemas
July 26, 2010 By Leave a Comment
Brooks Barnes talks what’s next at the movies, and mobile tie-ins:
Instead of the usual assortment of trivia, banner ads and snack-bar enticements, the new advertising preshow will rely more on celebrity and sponsored entertainment.
Nascar, for instance, has signed on to deliver exclusive video, which marketers can sponsor. The music producer Timothy Mosley, better known as Timbaland, will pop up in a series of 60- to 90-second videos during the block to talk about his influences and pick songs to play behind more traditional-looking ads. Paula Abdul is another partner, although Screenvision is keeping her role under wraps. [Read more...]
NYT: Tracking the National Mood Through Twitter
July 23, 2010 By 1 Comment
Nick Bilton shares the latest research on trending ‘moods’ at The New York Times:
By gauging the mood of messages on Twitter, a group of researchers from the Northeastern University College of Computer and Information Sciences, along with researchers from Harvard Medical School, set out to determine how happy or sad Americans are at different times of the day and week. [Read more...]
NYT: In a World of Online News, Burnout Starts Younger
July 19, 2010 By Leave a Comment
Jeremy Peters | [...] Such is the state of the media business these days: frantic and fatigued. Young journalists who once dreamed of trotting the globe in pursuit of a story are instead shackled to their computers, where they try to eke out a fresh thought or be first to report even the smallest nugget of news — anything that will impress Google algorithms and draw readers their way.
Tracking how many people view articles, and then rewarding — or shaming — writers based on those results has become increasingly common in old and new media newsrooms. The Christian Science Monitor now sends a daily e-mail message to its staff that lists the number of page views for each article on the paper’s Web site that day. [Read more...]