From WSJ: Twitter Looks to TV, Media Partnerships for Growth

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By Amir Efrati on WSJ, Nov. 8 2011 

Twitter is becoming a big star on TV–and now the online-messaging service wants to shine even brighter.

A growing number of TV shows such as Fox’s “Glee” and PBS’s “Nova” regularly direct their viewers to Twitter in order to view and broadcast short messages, called tweets, about the shows.

Some live shows, such as NBC’s “The Voice,” take it a step further by displaying tweets by viewers on the air, thanks to companies such as Mass Relevance, which helps find the most relevant tweets. The TV appearances have helped Twitter increase its active user base, which stands at more than 100 million people worldwide.

On Monday, Twitter announced that Mass Relevance and another Twitter-analysis company, Crimson Hexagon, now have unfettered access to the more than 250 million tweets broadcast on Twitter every day so that they can directly work on such partnerships with media firms without Twitter’s help.

Read the full post on the Wall Street Journal website

 

Journalists and (Sometimes) Controversial Retweets

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Many news organizations have handed out guidelines to their staff about the use of retweets on Twitter. Their rules are there to help stop any controversial tweets before they get associated with the organization, or at least to encourage their employees to think twice before retweeting.

In a post on Poynter, Jeff Sonderman had this to say about the topic:

The Washington Post’s guidelines tell reporters not to tweet anything that could be perceived as reflecting political bias or favoritism. The Associated Press just published new retweet guidelines warning that retweets can appear to express a reporter’s opinion.

The result is a lot of confusion and fear that a “mistweet” could cost journalists their credibility or their jobs. That is a shame, because Twitter is a vibrant network for real-time information, and journalists should participate fully in it. The retweet is the network’s method of spreading information, and journalists should understand how it works.

The post goes on to suggest the use of a new designation, “NT”, to specify that a user is retweeting something as a neutral tweet. You can read the full post on Poynter here.

Do you think current journalism students will have to deal with this issue when they get their first job?

 

Is Twitter Writing or Speech?

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By Megan Garber on Nieman Journalism Lab, June 2 - New tools are at their most powerful, Clay Shirky says, once they’re ubiquitous enough to become invisible. Twitter may be increasingly pervasive — a Pew study released yesterday shows that 13 percent of online adults use the service, which is up from 8 percent six months ago — but it’s pretty much the opposite of invisible. We talk to each other on Twitter, yes, but almost as much, it seems, we talk to each other about it.

Often, we yell. The big debates about Twitter’s overall efficacy as a medium — like the one launched by, say, Bill Keller, whose resignation from The New York Times’ editorship some Twitterers have attributed (jokingly? I think?) to his Twitter-take-on columns — tend to conclude without much consensus. A recent (and comparatively calm) debate between Mathew Ingram and Jeff Jarvis ended like so: “I guess we will have to agree to disagree.” Read the full article

Reporting with Twitter

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Teemu Henriksson on EditorsWebBlog.com, May 30 - Different opinions on Twitter have been coming out of the New York Times recently. First, Bill Keller, the executive editor of the paper, criticised Twitter and social media in general as promoting short-term thinking, not suitable for a profound discussion. His view was met by a wave of negative reactions, also from his own staff.

Last Friday, NYT journalist Brian Stelter posted an account of his ways of reporting from the tornado-stricken Joplin, Missouri. Twitter is the star of his description – deprived of mobile and Internet coverage, Stelter used Twitter to post updates and photographs from location. “Looking back, I think my best reporting was on Twitter,” he wrote.

For many commentators, Stelter’s account highlighted how journalists using Twitter are able to report in ways that are not possible through traditional methods. GigaOM’sMatthew Ingram noted that the Times has seemed to take a more open view of the Internet lately, and wondered whether Stelter’s example would encourage the newspaper to experiment more with the web as a journalistic tool. Read full article

AP, Time & Others Send Zite App Cease & Desist

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The social magazine app Zite, which compiles stories that a user may be interested in based on their browsing & searching history, Twitter account and other habits, was sent a cease and desit letter from AP, Time, Washington Post and some other major media companies.

The letter says that Zite is using their intellectual property and needs to stop immediately (you can view the letter below). Zite launched just a few weeks ago and this marks a rough beginning for the app. You can read more about this here.

 

Here’s a promo video put out by Zite:

 

Here’s the official cease and desist letter:



Cease & Desist Letter to Zite

Report Shows Best Times to Tweet

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If you’re looking for followers to interact with, or want to know the best times to get your tweets retweeted, then check out the two-year study done by HubSpot’s Dan Zarella. The report shows that tweeting in the late afternoon, Saturdays and Sundays is the best time to get your information out there. It also says that tweeting the same message 2-3 times is effective in making sure that people see it. If you’re trying to build up your personal brand, check out the article about it. Read more

Social Media’s Focus on Japan

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From the Project for Excellence in Journalism on March 24 - For only the second time since PEJ began measuring social media in January 2009, the same story was the No. 1 topic on blogs, Twitter and YouTube.

Social media users last week responded in huge numbers to the aftermath of the catastrophic earthquake in Japan, including the growing concern about damaged nuclear reactors. For the week of March 14-18, a full 64% of blog links, 32% of Twitter news links and the top 20 YouTube news videos were about that subject, according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism. Read more

There Is No Social Media There

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By Brad King, Ball State University

“There is no there there.” - Gertrude Stein

Social media doesn’t exist. At least not in the way it’s normally discussed.

I’ve made this statement to countless technologists in the past few years without much pushback. We discussed the evolution of modern technologies, the philosophy of digital tools and the rapid expansion of software applications now available for the “humans,” the name for which I’ve long dubbed those who prefer pushing buttons to learning underlying architectures. (In other words: normal people.)

[Read more...]

In Social-Media Age, is a Federal Law Needed to Shield Journalistic Sources?

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From PRSA.org: Twitter took a step in the right direction when it recently notified its account holders connected with the anti-secrecy group WikiLeaks that their Twitter information was being sought by a U.S. government entity, according to Mashable.com. [Read more...]

“It’s perfect for on-air, breaking news”

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Twitter has rolled out a new feature called Fast Follow: text “follow [account]” to 40404 and you’ll immediately start getting that account’s tweets via SMS—without ever signing up for Twitter >>> Four ways to use Fast Follow