Arguing for a General Framework for Mass Media Scholarship. W. James Potter. Thousand Oaks, CA: Sage, 2009. 416 pp.
James Potter has undertaken a monumental task: He sought to create a framework for the whole of mass media research.
The author, a professor in the Department of Communication at the University of California-Santa Barbara and former editor of The Journal of Broadcasting & Electronic Media, began this effort by reading and rereading the literature of the field for a decade. Then he began writing to bring what he had read into focus. This book is the ninth major revision of his first effort to make sense of the field. [Read more...]