Book Review: Rhetoric Online: Persuasion and Politics on the World Wide Web

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Rhetoric Online: Persuasion and Politics on the World Wide Web. Barbara Warnick. New York: Peter Lang Publishing Inc., 2007. 160 pp. $25.95 pbk.

Rhetoric Online is a concise and economical look at how the Internet affects rhetorical criticism, and how this relatively new medium has forced the communication field to examine and modify its conventional means of analysis.

The beauty of this small book is indeed its brevity and the author’s ability to pack much information in a relatively small space. Another part of its appeal is the author’s writing style; Barbara Warnick summarizes what she is about to say, she says it, and then gives a capsulized summary of what she says. [Read more...]

Social Media in the Classroom: Mastering the Art of the “Push Post”

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By Jake Batsell, Southern Methodist University

The Destination Web is losing ground to the Social Web. Fewer people are using home pages and bookmarks to find their news on the Web – instead, news finds them through shared links on Facebook, link-shortened URLs on Twitter, or “like” buttons on scores of social media sites. For the modern journalist, that prized front-page clip or lead story on the 10 p.m. news may escape the notice of the growing legions of readers who get their news primarily online.

So, how can journalism students make sure their work gets noticed on the Web? By mastering the art of the “push post.” I require my Digital Journalism students to push news stories out on social media sites or comment forums once per week, which counts for 10 percent of their overall grade. With each push post, students build their personal brands by promoting their own journalistic work or that of their classmates. [Read more...]

Why Digital Rights Management Won’t Save the News

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By Brad King, Assistant Professor, Ball State University

Within the last year, large and small newspaper organizations have moved previously free content behind subscription walls that require readers to pay for access. The new model is fraught with peril, mostly notably the drop in online circulation as content becomes inaccessible through traditional search.

More concerning, though, may be the Associated Press’ decision to create a News Registry, which is a fancy name for a digital rights management (DRM) wrapper around its stories, which would allow content publishers the ability to determine how, when and where those stories — or parts of those stories — are replicated across the Web.

Which seems like a noble cause.

There is just one problem: DRM wrappers have, by and large, failed in the digital age because they create an “ease-of-use” problem for consumers. In order to work, DRM restricts different activities. It may, for example, prevent you from playing a CD on certain types of computers. Which is fine if you are technologically savvy enough to figure out which devices. Most people aren’t. [Read more...]