WKU Students Travel to Paris to Work with Journalism Organization

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Over the summer, students from Western Kentucky University’s Imagewest program travelled to Paris to work with the Global Editors Network. Imagewest is a student-run, revenue-generating, full-service advertising and public relations agency. 

From their press release:

The team traveled approximately nine hours to Paris, to work with Global Editors Network, (GEN). The client provided the students with a large project list to tackle while in Paris and was thankful for the help, since GEN is a brand new organization. In order to make sure all the work was completed on time, the team carefully planned projects, maintained deadlines and worked 10 to 12 hours each day. Imagewest provided the following deliverables: multiple databases, communication material (mission and vision statements, slogan and news release templates), strategic plans to increase GEN membership and attendance to NEWS! – News World Summit in Hong Kong.

Additionally, the team worked on digital marketing material (two website redesigns, banner ads, email templates, a PowerPoint presentation, email signatures and a social media plan/consulting), posters, brochures and a survey.

 

To find out more about Imagewest and their program  please visit their website.

 

 

 

Western Kentucky Univ. Students To Work on NEWS! World Summit

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The student-run, full-service advertising and public relations agency at Western Kentucky University, Imagewest, is traveling to France this summer to work on client projects for the Global Editors Network (GEN) in Paris, France including the NEWS World Summit 2011 in Hong Kong.

From their press release:

Imagewest will be collaborating with GEN, a non-profit association of news editors-in-chief and senior news executives from around the world working to make a collaborative effort to preserve the quality of journalism while supporting the digital environment.  GEN was established in March 2011 in an effort to break down the barriers between traditional and new platforms allowing editors-in-chief and seniors news executives working in print, digital, mobile or broadcast to gather and share information to define the future of journalism and create new editorial services.

For more information about Imagewest or their trip you can visit their website.