Book Review – The Great Typo Hunt: Changing the World One Correction at a Time

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The Great Typo Hunt: Changing the World One Correction at a Time. Jeff Deck and Benjamin D. Herson. New York: Crown Publishing Group, 2010. 288 pp.

Any professor, writer, schoolmarm, or even semi-literate reader can empathize with Jeff Deck, a young, single editor stalled in his career who saw one too many prominent typos and went berserk.

We’ve all been there. The rustic carved wooden sign announcing “The Johnson’s” house. The grocery checkout for “15 items or less.” The eternal pain of the dear departed spinning in their graves at the “Oak Lawn Cemetary.” These are cries of pain for Deck and his green-eyeshade partner, Benjamin D. Herson.  [Read more...]

Book Review – Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

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Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century. Denise H. Sutton. New York: Palgrave Macmillan, 2009. 224 pp.

Denise H. Sutton’s Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century is founded upon the notion that one cannot separate the creator from the creation. With this in mind, advertisements are not just a reflection of client requirements, but also belief and value systems of those who create the campaigns.  [Read more...]

Book Review – The Cambridge Companion to American Travel Writing

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The Cambridge Companion to American Travel Writing. Alfred Bendixen and Judith Hamera, eds. New York: Cambridge University Press, 2009. 314 pp.

The curious itinerant knows how little exists by way of travel literature, particularly books that may be used as textbooks in a travel-writing class. Although by no means comprehensive, a feat that would be difficult to achieve, The Cambridge Companion to American Travel Writing is a major milestone. The book takes readers on an odyssey around the world by recording and analyzing journeys undertaken mainly by Americans over the centuries, using various modes of transportation and recorded in differing political, social, and cultural contexts. [Read more...]