By Amir Efrati on WSJ, Nov. 8 2011
Twitter is becoming a big star on TV–and now the online-messaging service wants to shine even brighter.
A growing number of TV shows such as Fox’s “Glee” and PBS’s “Nova” regularly direct their viewers to Twitter in order to view and broadcast short messages, called tweets, about the shows.
Some live shows, such as NBC’s “The Voice,” take it a step further by displaying tweets by viewers on the air, thanks to companies such as Mass Relevance, which helps find the most relevant tweets. The TV appearances have helped Twitter increase its active user base, which stands at more than 100 million people worldwide.
On Monday, Twitter announced that Mass Relevance and another Twitter-analysis company, Crimson Hexagon, now have unfettered access to the more than 250 million tweets broadcast on Twitter every day so that they can directly work on such partnerships with media firms without Twitter’s help.
Read the full post on the Wall Street Journal website

