From WSJ: Twitter Looks to TV, Media Partnerships for Growth

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By Amir Efrati on WSJ, Nov. 8 2011 

Twitter is becoming a big star on TV–and now the online-messaging service wants to shine even brighter.

A growing number of TV shows such as Fox’s “Glee” and PBS’s “Nova” regularly direct their viewers to Twitter in order to view and broadcast short messages, called tweets, about the shows.

Some live shows, such as NBC’s “The Voice,” take it a step further by displaying tweets by viewers on the air, thanks to companies such as Mass Relevance, which helps find the most relevant tweets. The TV appearances have helped Twitter increase its active user base, which stands at more than 100 million people worldwide.

On Monday, Twitter announced that Mass Relevance and another Twitter-analysis company, Crimson Hexagon, now have unfettered access to the more than 250 million tweets broadcast on Twitter every day so that they can directly work on such partnerships with media firms without Twitter’s help.

Read the full post on the Wall Street Journal website

 

CJR: Long-form articles have plummeted at WSJ since late 2007

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From Ryan Chittum at CJR, Oct. 11, 2011

Story length in journalism by itself doesn’t mean much. We read too many news stories that are just too damned long.

But, on the other hand, without going long, it’s hard to achieve greatness. It sure makes harder to tell a story or lay out evidence, much less capture nuance and complexity. A longer story signals to readers that this story is important and that more work went into it.

This is to say that your average 4,000 word piece is just going to be reported more deeply and edited more heavily than your average 400-word FT news story, say. It’s possible there’s a great business journalism haiku poet out there, I suppose. Let us know if you spot one.

The Wall Street Journal’s page one has long been the standard-bearer for business writing and reporting, at least for newspapers. It took news and turned it into narrative nonfiction, everyday, twice a day, for decades. But Rupert Murdoch made it no secret that he disdained the Journal’s page-one tradition of long-form journalism, and it’s been de-emphasized under his ownership. That’s our qualitative impression, anyway, based on reading the paper, following the tealeaves, and talking to former colleagues.

Number of A1 stories longer than 1,500 words in the last decade. From CJR

Read the full article on CJR

 

WSJ Places Content on Facebook, Hopes to Meet Readers There

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By Jeff Bercovici on Forbes, Sept. 19 – Is Facebook a friend of news companies, or is it a rival? No matter how much success publishers have piggybacking off its traffic, they can’t escape the cruel math: The more of their time consumers spend on Facebook and other social networking hubs, the less they have left over for news sites.

Now The Wall Street Journal has what it thinks is an answer to this problem. Called WSJ Social, it filters Journal content through the so-called social graph to yield a news product that lives entirely within the walls of Facebook. It launches Tuesday. Here’s what it looks like:

Photo Credit: Forbes

“The fundamental idea of it is super simple,” says Alisa Bowen, general manager of the WSJ Digital Network. “It’s about making [WSJ content] available where people are.”

Read the full article on Forbes