Americans watched 37 billion online videos last month

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By  on CNET, May 18 – 

How much online video did you watch last month?

Across the U.S., 181 million Internet users tracked by ComScore caught a total of 37 billion videos in April. That means 84.5 percent of the U.S. Internet audience viewed an online video, and the average person spent 21.8 hours doing so for the month.

Read the full post on CNET

 

Google refuses to remove videos of police brutality

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Requests to Google to remove videos of police brutality on YouTube have been denied. Google, who decides what to take down on a case by case basis, said in its mid-year transparency report,

“We received a request from a local law enforcement agency to remove YouTube videos of police brutality, which we did not remove. Separately, we received requests from a different local law enforcement agency for removal of videos allegedly defaming law enforcement officials. We did not comply with those requests, which we have categorized in this Report as defamation requests.”

You can read more about this on ReadWriteWeb

The Case for User-Verified Online Video Content Viewing

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From Michael Kelley at Media Bistro on March 28 – Periodically and with increasing speed, the Internet goes through a transformation, which is today being defined by digital video. Thanks to innovative communications providers, the continued expansion of broadband and availability of faster download speeds to anyone with an Internet connection, video is now the new frontier on every device. Many are rushing to get a piece of the “action” and now, just like a growing community, we need to build the proper infrastructure to measure and value digital video. Read More

Social Media’s Focus on Japan

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From the Project for Excellence in Journalism on March 24 - For only the second time since PEJ began measuring social media in January 2009, the same story was the No. 1 topic on blogs, Twitter and YouTube.

Social media users last week responded in huge numbers to the aftermath of the catastrophic earthquake in Japan, including the growing concern about damaged nuclear reactors. For the week of March 14-18, a full 64% of blog links, 32% of Twitter news links and the top 20 YouTube news videos were about that subject, according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism. Read more

Judge says Google Must Reveal Cyberbully’s Identity

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From Switched .com — A few months ago, former actress, model and Columbia graduate Carla Franklin took legal action against a mysterious cyberbully who posted defamatory comments about her on YouTube. [Read more...]

Rethinking Content and Distribution

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By Gary Hanson, Kent State University | Radio-Television Journalism

Not long ago, I was visiting with the parent of a prospective student who asked me what kind of media job his daughter could get after she finished our program. Given the troubled times for media companies, the question was right on target and gave me a bit of pause because he was really asking what skills his daughter will need to succeed in a world that is increasingly information and communication based.

The media world is not as bleak as it seems. More content is being produced now than ever before. Video is no longer just on television, it’s on YouTube; audio is more than radio, it’s a podcast; media writing is not just on a printed page, it’s on Web sites and blogs. [Read more...]

Integrating social media into the classroom: resources, readings and lessons learned.

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By Gary Ritzenthaler, University of Florida, Ph.D. Student/Instructor, @gritz99

Introduction

At the 2009 AEJMC Convention in Boston, I presented a paper (written with David Stanton and Glenn Rickard) entitled, “Facebook groups as an e-learning component in higher education courses: one successful case study.” (See the paper here or presentation slides here.) The paper described a study we did in 2007 regarding students use of a Facebook group as a course component. That 2007 study, in turn, grew out of my experiments in building social media websites for a college audience, undertaken as a part of my master’s degree on social media, completed in 2006.
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Social Media and Copy Editing

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By Yanick Rice Lamb, Howard University, Associate Professor/Sequence Coordinator, @yrlamb

Students use social media in their daily lives, but they don’t always think about using those skills as journalists. We are revamping how we teach Copy Editing to place a greater emphasis on Interactive Editing for newspapers, magazines and the Internet in print, on the Internet and on mobile devices. Social media is also a key part of the curriculum. However, we stress the importance of solid reporting, sound editing and high journalistic standards so that students don’t focus on speed, bells and whistles at the expense of quality.
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Using Social Media to Connect Content and Develop Individual Responsibility

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By Serena Carpenter, Arizona State University, Assistant Professor, @drcarp

I design and teach Online Media, which is the required foundation skills online/Web reporting class for journalism and public relations students at the Cronkite School. I focus my social media efforts on helping them understand how to connect content to online users and build their online reputation. To accomplish this goal, I weave social media throughout my assignments and lectures. I have highlighted my major social media exercises for my class.
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Advertising, Media and the Convergence Model

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By Tom Mueller, Appalachian State University

There’s a race underway at many academic institutions. A mass communication movement is working to build media interactivity, where the potential for convergence occurs. Convergence is a somewhat mythical place where all things come together into a concurrent stream of messaging and effect. To succeed, one needs to disseminate media through multiple channels. Where a print communication might have succeeded in the past, one must now craft the story, get it to press, post the blog entry, tweet the copy, launch the YouTube promo, alert LinkedIn and Facebook contacts and find a marketing partner to infuse revenue. It’s all in a day’s work for the modern, educated and converged communication professional.

A weblog created for the non-profit Center of Innovation in College Media stated that the University of Missouri now features a degree in “convergence journalism.” Department chair Lynda Kraxberger reported that students are given the opportunity to tell stories in the traditional way, but also integrate “information delivery platforms” such as live blogs and mobile devices. Terry Eiler, a professor at Ohio University’s School of Visual Communication, is quoted on the weblog regarding Ohio University’s graduate multimedia program. “At the core of the curriculum is the ability to learn,” Eiler said. “You don’t teach a software package – you teach the ability to learn.”

If learning is essential within the new convergence model, how must we, as advertising educators, modify and adapt our curricula? Advertising offers an essential component within the mass media industry; some would portend that adverting fuels media, which allows for free press, which fires the engines of democracy. With that relevant deliverable in our tool kit, we must find traction as we craft our own convergence initiatives. [Read more...]